Gravity Forms Custom Development & Integration
Custom add-ons, API integrations triggered by form submission, complex multi-step workflows, and calculator forms — for WordPress sites with serious form requirements.
Gravity Forms Development
Gravity Forms is the most powerful form plugin in the WordPress ecosystem — and with custom development, it becomes a complete data collection, processing, and routing platform. We build custom add-ons that extend Gravity Forms with new field types, feed integrations, and workflow automations beyond what the standard add-ons offer.
Custom Gravity Forms Add-on Development
We build fully-featured Gravity Forms add-ons using the official Add-On Framework — the same foundation used by official Gravity Forms add-ons. This gives full access to the Gravity Forms API: feed processing, field settings, admin UI integration, and reliable hook points.
- Custom feed add-ons that process form submissions and route data to external systems
- Custom field types with bespoke UI and validation logic
- Admin settings panels following Gravity Forms UI conventions
- Conditional feed logic — only trigger integrations when the form meets defined criteria
- Custom notification logic and templating beyond standard GF notifications
Multi-Step Complex Form Workflows
Forms that span multiple pages, branch based on user input, and collect different data depending on earlier answers — built with Gravity Forms conditional logic, page breaks, and custom JavaScript where needed.
- Multi-page forms with progress indicators
- Conditional page branching based on field values
- Dynamic field population from earlier answers
- Save and continue functionality for long forms
- Custom validation logic at each step before proceeding
- Custom confirmation pages and conditional redirects
API Integrations Triggered by Form Submission
On form submission, route data to any external system with an API — CRMs, ERPs, project management tools, communication platforms, or custom business systems.
Systems We Connect To
- CRM platforms (HubSpot, Salesforce, Pipedrive, Mautic)
- ERP and business management systems
- Slack and team communication tools
- Email marketing platforms
- Custom webhooks and REST APIs
- Zapier and n8n automation platforms
What Gets Sent
- Full form submission data mapped to API fields
- File uploads forwarded to destination systems
- Conditional data — only send relevant fields per entry
- Transformed data (calculations, lookups, formatting)
- Error handling and retry logic for failed API calls
Calculator & Quoting Forms
Real-time pricing calculators, ROI tools, and quote builders built on Gravity Forms — using formula fields, conditional logic, and custom JavaScript for complex calculation requirements.
- Dynamic price calculators with real-time total updates
- ROI and cost-benefit calculators for B2B sales tools
- Multi-variable quote builders with configuration steps
- PDF quote generation from form submissions
- Email quote delivery with itemised breakdowns
WooCommerce Product Configuration via Gravity Forms
Using the Gravity Forms Product Add-ons extension or custom integration, we build product configuration wizards that capture complex requirements at the product or cart level — with custom pricing formulas, conditional fields, and configuration data stored against the WooCommerce order.
- Complex product configuration forms embedded on WooCommerce product pages
- Configuration data stored with the order line item
- Custom pricing formulas driven by configuration choices
- Admin order view showing full configuration details
Have a Complex Form Requirement?
Describe what you need your forms to do. We’ll outline whether it’s achievable with Gravity Forms configuration, custom add-on development, or a hybrid approach.